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Superga X Poppy SS15

Superga poppy Launch

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Your summer shoe wardrobe will be fashionably sorted all thanks to a recent announcement from Superga, regarding its decision to continue on the wonderful and well established relationship with Poppy Ntshongwana. As the beautiful face of Superga South Africa, the media darling has collaborated for a second time with the People’s Shoes of Italy to bring us yet another awe-inspiring and on-trend Spring Summer range.

Questioned regarding Superga’s decision to continue the relationship with Poppy, Marketing Manager Katy Ward had the following to say: “Poppy has been with our brand for a whole season already, growing with our brand from strength to strength in ladies’ fashion. Where her personal style has grown over the last 18 months, so too has Superga’s. Both brands, hers and ours, follow chic, high-end, feminine fashion and for us there was no other better fit than Poppy herself, yet again”.

The multi-faceted media personality’s talents range from (but are not limited to) TV presenting, carving a huge name for herself as an outstanding MC, commercial club DJ and not forgetting daytime host of the hugely popular House of Poppy show on radio powerhouse 5FM. Now the media dynamo can add designer to her list of credentials, as Poppy was hugely instrumental in the design process of her range, from the first drawing to the very last stitch.

High- fashion sneakers are a great canvas for numerous bright colours, interesting and playful prints, fabrics and textures. Poppy’s range for Superga will feature six standout styles exuding not only trend but elegance. Shoe fanatics are well catered for through this custom designed collaboration of the most popular high-fashion styles trending internationally; a true reflection of Poppy’s personal style and extensive research on current trends. It is undoubtedly a flawless fusion between footwear and design.

“My Spring Summer range is for fashion forward young women and men who appreciate a bit of glam and edginess. I’ve infused my very personal style into every shoe. There’s a shoe for everyone and for every occasion. I’m a huge fan of classic fashion with a touch of personality and bright hues, and as such I’ve made sure that is strongly reflected in my range”, says Poppy.

 “This collaboration differs significantly from the previous one. Not only did I get to actually design each and every shoe, the range is also a lot more mature. I have done a lot of growing over the past year, and this is definitely reflected in the styles I have gone for this time around. This range being more unisex than my first one, I’m super excited to see how everyone will wear and interpret them by creating their personal fashion looks”, continues Poppy.


2075 Ethnic Print Point

Superga Classic 2750

 

Art and fashion make the perfect pairing. Obvious influence of fashion can be seen on spring/ summer 2015 footwear. The 2750 Ethnic Print Point certainly allows us to enjoy the artsy aspect of high fashion sneakers. The super colourful and energizing shoe will retail for R1100.

 

2750 Satin Ballet Lace-Up Classic

Superga Classic 2750

 

This sneaker screams beauty and soft romance. The ballerina pump is beautifully revamped through these ballerina silhouette kicks, which will instantly glam up any laid back look. Ballerinas have always had a glamorous image whether on or off stage, now you too can channel your inner prima ballerina courtesy of these beauties which are priced at R1700.


Black Patent Point

Superga Black Patent Point

 

Spring Summer 2015/16 sees sneakers reign as the definite shoe of choice. Flat shoes take on an overall more polished appearance and this Black Patent genuine leather point sneaker which forms part of the Superga X Poppy second offering is no exception. This classic and sporty style is priced at R1800.

 

White & Gold Patent Winkle-Picker

White & Gold Patent Winkle-Picker

 

Sports luxe has been trending for some time. This exceptionally high quality genuine leather with punched detail sneaker-brogue, with patent embellishments, transforms sporty silhouettes by giving them a high-fashion makeover. Its flashy finish on the white option easily gives a masculine shoe a fun appearance. Make your feet the statement by styling these androgynous shoes with power pantsuits. They are priced at R1800.


Superga Gold Foil Flatform


Superga Gold Foil Flatform

Slip-on sneakers are currently making major fashion waves, and thankfully street style stars are providing copious exceptional styling inspiration as to how one can wear this chic shoe trend. These trend driven platform sneakers are perfect for on-the-go weekend wear. The glitter lends playful glamour to the casual gold slip-ons, while the elastic side gores provide a snug fit. The flatform soles are a comfortable height, instantly escalating both style and silhouette. These glitzy and glam glitter slip-ons will retail for R1400.

 

The Superga X Poppy Spring Summer 2015/16 range will be exclusively available at Superga Concept Stores nationwide from the end of October. Superbalist is also the exclusive online retailer for this range.